What is Demand Generation? Definition, Strategies, Benefits
1:00:22
cognism.com
What is Demand Generation? Definition, Strategies, Benefits
Demand generation is the name given to the entire range of B2B marketing and sales initiatives that generate interest in your company’s product or service.
Feb 12, 2021
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Wow! Our "2026 B2B Marketing and Sales Predictions" webinar series is a wrap - 5 incredible sessions in a jam-packed day full of many valuable takeaways: Louise Radoor Larsen (Momentum Marketing), Izzie Rivers (Realm), Zsuzsanna Blau (Vodafone), and Byrony Seifert (Informa TechTarget) shared insights from the EMEA predictions survey, highlighting AI-driven efficiency, and key trends shaping B2B marketing and sales ✅ Jane Qin Medeiros, Robert Rose, and Lauren Smith shared survey insights on AI ef
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