Your brand origin story is the most important thing to nail down. And you can pick and choose what to share about it depending on how you want to be perceived by your audience. #brandstrategy #brandingstrategy #brandingtips #jackantonoff #taylorswift

Nika Diwa on Instagram: "Emeka here 👋🏿. Asked my wife if I could share this behind-the-scenes moment and she said yes. Some of you know Nika struggles on and off with depression and anxiety. We never want to only show the “perfect” highlight reels, because the truth is there are hard days. Days when she can’t find the strength to get out of bed. That’s where I step in. Not to “fix” her, but to create a safe space where she can rest and still feel connected instead of isolated. Because depressi