Elevator Groupthink: An Ingenious 1962 Psychology Experiment in Conformity
Elevator Groupthink: An Ingenious 1962 Psychology Experiment in C…
Jan 13, 2012
themarginalian.org
Psychology pioneer Solomon Asch conducted this famous elevator experiment back in 1962 Candid Camera episode titled “Face the Rear.” This is a classic example of how easily we can be influenced to change our behavior to fit in. There are three types of conformity according to Kelmans research. 1. Compliance - accepts influence because they hope to achieve a favourable reaction from another person or group. 2. Internalisation - This occurs 'when an individual accepts influence because the content
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