In this article, you'll learn how audience groups help you organize your subscribers in Mailchimp. Here are some things to know before you begin this process. Groups are intended to be contact-facing to …

In this guide, we’ll break down the key differences, use cases, and best practices for using Mailchimp segments and groups to optimize your email marketing strategy.

Learn step-by-step how to create groups in Mailchimp to segment your email contacts and send targeted campaigns!

The concept of segments vs groups in Mailchimp can be a little tricky. Learn its differences and how to use them properly to send better targeted emails

Groups are specialized audience fields that let contacts self-categorize based on interests or preferences from the responses you set. Use groups to collect data about a contact, like favorite …

May 5, 2023 · Similar to tags, Mailchimp groups can identify your contacts based on their interests or characteristics. However, groups organize contacts into categories, while tags have no hierarchical …

Aug 22, 2025 · Mailchimp Groups are a fun and efficient way to order many types of data, like Salesforce Campaigns, CRM Marketing Lists, NetSuite Saved Searches, and CRM Checkboxes.

Jul 9, 2025 · Think of Groups as subscriber-declared or marketer-defined categories that live inside a single audience. You can show Groups on signup forms (checkboxes, radio buttons, dropdowns, or …

Feb 13, 2024 · Discover the difference between Mailchimp groups and segments. Learn how to effectively organize and target your audience for successful email marketing.

Log in to your Mailchimp account. You’ll be taken to the "Contacts" page. On the right-hand side, click More options > Groups: This will take you to the "Groups" page. In the top-right corner, click Create …