The inevitable part is that Disney CEO Bob Iger hinted several weeks ago something like this was coming, and most smart money had it involving OpenAI; the kind of social virality Iger suggested fit squarely with what OpenAI has been good at with the likes of Sora and ChatGPT.

Disney is experiencing the highs and lows the box office has to offer. On one hand, the studio’s animated sequel “Zootopia 2” returned to No. 1 in North America in its third weekend after sprinting past the $1 billion mark.