Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty Images) People rarely notice how their eyes shape their sense of the ...

When you look at clouds, tree bark, or the front of a car, do you sometimes see a face staring back at you? That's "face ...

Imaging data suggest that conscious perception has little to do with the primary visual cortex -- the region where visual information enters the brain. From a purely intuitive point of view, it is ...

As the old saying goes, beauty is in the eye of the beholder. But while we can appreciate that others might hold different opinions of objects we see, not many people know that factors beyond our ...

New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer ...

This is the fifth article in the Mind Matters series on the neuroscience behind visual illusions. Scientists did not invent the vast majority of visual illusions. Rather, they are the work of visual ...

The art of mime has been around in some form for millennia, although when it comes to contemporary depictions in popular culture, mimes seem to be almost universally hated. But they still have ...

Robert Pepperell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Visual elements profoundly impact player engagement and emotional responses during gaming sessions. Graphics quality, animations, and special effects create immediate impressions that can determine ...