When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Virtual reality in the classroom may sound complicated to master, expensive to implement, and generally more trouble than it is worth. But those are misconceptions, said two teachers who regularly use ...

In what could be an industry shifting breakthrough, researchers have created a screen about the size of a human pupil with a ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Earlier this month, scientists published a ground-breaking study in the Journal of Medical Internet Research discussing the efficacy of virtual reality (VR) as a means for pain relief. The study ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

There are few things more tenacious than a bias we don’t know we have. Implicit attitudes, buried deep in our mental machinery, can quietly shape how we perceive, judge, and act. We may not feel them, ...