Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Elizabeth Gage Bouchard, PhD Senior Vice President for Community Outreach and Engagement Professor of Oncology, Department of Cancer Prevention and Control Roswell Park Comprehensive Cancer Center ...

This workshop covers coding and development of themes: codes vs. themes, developing a code book, coding, establishing consensus, secondary coding, developing themes, arriving at findings, and ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...