What's the secret to a winning business model and long-term competitive advantage? It's not just about technology, products and services. Your customer experience may just be the ultimate competitive ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 4 years old. If you’re trying to grow ...

For years, I have sold computers in big box retail. While I see a wide array of customer stereotypes throughout the entire year, the holiday season brings them out, full throttle. Dealing with certain ...

Customer feedback isn’t just a nice-to-have; it’s actually one of the most important pillars of business success. Without a ...

In 2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

Does your company frequently interact with your customers? If so, you may find it daunting to handle every customer interaction. Some people prefer live chat, while others like email, and still others ...

All customers, even the angry ones, are relatively easy to deal with—most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t waste ...