A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

RRD’s 2026 Integrated Packaging Report points to a future where packaging is a data touchpoint, yet implementation across functions is slow.

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

Smart packaging technologies, such as QR codes and NFC, enhance patient interaction and adherence in pharmaceuticals. These innovations support clinical studies and complex therapeutic regimens by ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...