"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

One of the biggest — and most common — makeup faux pas you can make is not properly matching your foundation and concealer to your skin, and it’s not a rookie mistake. After all, unlike your eye color ...

Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

The last time we saw the Pantone color system used to determine skin tone, it was in the service of a cool art project. This time, however, the “project” is your face and the “art” is the perfect ...

According to a 2009 study by Essence magazine, black women spend $7.5 billion a year on makeup — a number that is 80 percent higher than the amount shelled out by women of other races. The cause? The ...

Sephora announced more augmented reality features for its Sephora Virtual Artist mobile app, including Cheek Try On and Color Match for Virtual Try On, according to a company press release. Cheek Try ...

Think picking the right foundation is intimidating? Not anymore! We've partnered with Sephora to share how the Color IQ tool will reinvent the foundation game as you know it. Narrowing down which ...

Finding the right foundation color can be a huge pain. No matter how diligent you are, the shade ends up a little bit off and you get stuck with a bottle of something that isn't perfect (which it ...