Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

In the three years since Mark Zuckerberg bet Facebook's future on the metaverse in 2021, he couldn't have predicted AI would steal the spotlight. While pundits continue to declare the death of ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

As the Metaverse evolves beyond its early hype cycle, its real potential is becoming easier to see. Instead of standing alone, it’s increasingly tied to bigger shifts across tech, including advances ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...