The average reader has read their favorite book six times — and anticipates they’ll read it another seven times during their lifetime, according to new research. The survey of 2,000 American readers, ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Nostalgia can be defined as a sentimental yearning for the past, ...

Gen Alpha is growing up fast—and they’re not waiting until adulthood to wield influence. The youngest generation, born from 2010 onward, already commands a staggering $28 billion in direct buying ...