Societal norms change over the years, which is why Gen Z refuses to do these 11 outdated things older generations think are simply good manners.

A recent study explores how Gen Z consumers purchase flowers and plants, what influences their buying decisions, and how ...

Discover how Gen Z’s complex mix of wellness, value, and indulgence is redefining purchasing behaviour in bakery and snacks, and what global brands must do to stay competitive.

OXIO, a leading Telecom-as-a-Service (TaaS) platform, today released its 2026 Mobile Consumer Survey, revealing a U.S. mobile ...

Anthropic reportedly pushed for stronger ethical and security guardrails while negotiating a $200 million government AI contract. The response from the government was to label the company a “supply ...

All of this requires researchers to look through the prism of adaptive flexibility. Because the traditional markers of stability (homeownership, family formation, retirement) feel unattainable, Gen Z ...

Tension: Brands chase engagement metrics on platforms Gen Z is actively abandoning, mistaking visibility for meaningful connection.

Wavelength’s inaugural report examines consumer attitudes toward artificial intelligence, including the use of AI and social ...