Education and transparency are becoming crucial as functional botanicals enter mainstream markets, with brands prioritizing ...
Discover the key consumer trends driving the functional food megatrend, from natural GLP‑1 alternatives and performance ...
Sleep remains the top priority for consumers: 42% of consumers said they’d like to see functional drinks with this benefit. That was closely followed by consumers who want to see gut health or ...
Key Points Functional drinks have a long history rooted in traditional medicine, but many products marketed today tout benefits that are questionable. Some drinks can help you cut back on alcohol, ...
Visual appeal is a central factor for consumer engagement in the beverage industry, with color playing a crucial role in ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Supermarket beverage aisles are starting to ...
There’s an old saying that goes, “when you know better, you do better,” and while that unfortunately may not apply to the current state of some things, it rings very true in regard to others. When it ...
Scouted/The Daily Beast/Kin Euphorics. Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. In the past few years, functional ...
The rise of functional beverages promises more than just hydration, as more consumers look for drinks that do more than quench thirst. In 2024, clean label products posted an 8% increase in sales over ...
Supermarket beverage aisles are starting to look a lot more like a pharmacy. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to ...
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