Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of ...

NEW YORK, NY, UNITED STATES, January 20, 2026 / EINPresswire.com / — Energize Marketing ®, a leading full-funnel demand generation provider and digital media network, today released its 2026 State of ...