To set prices that produce sales, small business owners need to understand the demand curves and inverse demand curves for their products and services. Knowing how each curve works will help owners ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Somer G. Anderson is CPA, doctor of ...

Business owners can analyze consumer buying behavior by studying a demand curve, which is plotted on two axes: price and quantity demanded. Demand curves always slope downward, because consumers are ...