Every now and then, we may have an epiphany, telling ourselves that if we consistently do what we are supposed to do for. along enough time, we are bound to achieve most of our goals. But then, we don ...

Source: Photo by Pavel Danilyuk. Imagine being on a plane where the pilot was unpredictable. You never knew when the plane would take off or land, go up or down. What if that pilot were to say every ...

In the philanthropic world, we tend to hear a lot about the importance of storytelling and making emotional appeals. However, the problem is that in a flood of information, many of those messages get ...

Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. Consistency in corporate communications is underrated, in my ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

Cardinal Joseph L. Bernardin announces the Catholic Common Ground Project at a press conference in Chicago on Aug. 12, 1996. In the background is Sister Doris Gottemoeller, president of the Sisters of ...