“We can’t ignore the absurdity in the ads this year,” says Erin Sarro, a creative director at Two Tango Collaborative, an ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat Super Bowl winners. The game also ...

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter. The game also ...

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...