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The Coca-Cola Co. is crediting increased consumer mobility and a doubling of marketing spending for second quarter financial results that surprised many on Wall Street. Investment banking firm Cowen ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Mastering omnichannel strategies has required marketers to grasp that golden ring, but many marketing departments — search, social and programmatic — were not designed that way from the start, which ...

Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%. Why it matters: Despite a weaker macro ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...