How Coca-Cola plans to build more billion-dollar brands

Henrique Braun, chief operating officer who is set to take over the top post next month, hinted at his plans to drive growth ...
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Coca-Cola's Bottler Strategy Evolves: What is the Margin Impact?

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...
Nasdaq

Coca-Cola Pushes for Premiumization: Is This Strategy Working?

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on expanding ...

Coca-Cola Sees Increased Demand Despite Price Hikes in Q4

Coca-Cola has reported a notable rise in U.S. demand during the fourth quarter, even in the face of rising prices. This trend raises questions about consumer behavior and market dynamics, making it an ...

Is Volume Growth the Next Real Test for Coca-Cola's Strategy?

KO is navigating softer volumes with premium pricing, strategic revenue management and affordability moves to fuel growth.
Drinks

Seeing red – Can Coca-Cola Co’s new brand strategy solve the sugar problem and buy the world a Coke at the same time? – Comment

Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across ...
China Daily

Coca-Cola trumpets its performance in China

The beverage giant the Coca-Cola Company's performance in China continues to drive long-term growth as the company reports solid results for the fourth quarter and full-year 2025.