“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

From an On-Field Wedding to Broadcasting From the World's Largest Bowl of Cheez-It Crackers – Fans Will to Live Out their Wildest College Football 'Fantaseez' with the Help of New CFO, Reality Star ...

Couple gets married at the Cheez-It Bowl Erin Doolin and Erik Yates exchanged vows on the field during one of the commercial breaks in the Cheez-It Bowl, and the officiant was the bowl's mascot Ched Z ...

With just a few hours remaining until the ball drops in Times Square, the final weddings of 2024 are taking place around the country. That even includes the Cheez-It Citrus Bowl. Shortly after the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Anneta Konstantinides Every time Anneta publishes a story, you’ll get an alert straight to your ...

Summer is just getting started, and coming in hot is another fast-food chain's collaboration with a grocery-store snack favorite. This time around, the meaty flavors of Wendy's are being recreated ...

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap CHICAGO, Oct ...

College bowl names used to be tied to regions. But by the 1980s, bowls began to lean in on corporate sponsorships to create a marketable commodity. Tim Newcomb is an award-winning journalist who has ...