Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

(TNS) — The preschoolers were fascinated, looking at their classroom through the lens of an iPad camera, watching animated images pop up as a cheerful voice told them: Feed apples to a pig behind a ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

PHOENIX — An Arizona surgeon is using technology on a spinal surgery that is the first of its kind in the state. Dr. Maziyar Kalani operated on a patient at the Mayo Clinic in Phoenix in May using ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $160 billion in 2023, up significantly from the $16.8 billion forecast for ...

WEST LAFAYETTE, Ind. – Future systems that allow people to interact with virtual environments will require computers to interpret the human hand’s nearly endless variety and complexity of changing ...

Picture this: a boardroom filled with skeptical executives, unsure of whether to give their precious budget to yet another salesperson. Suddenly, you whip out your tablet, point it at a seemingly ...

An Ark ’s greatest feat is an emotional one that takes form toward the end of its 47-minute runtime. After recounting the ...