As the New Year ushers in the so-called Dry January movement, a recent study shows that no- and low-alcohol beverages are becoming increasingly popular, particularly among millennials. While some ...

Americans are drinking less than they have in decades. According to a 2023 Gallup poll, 62% of American adults under the age 35 say they drink, down from 72% 20 years ago. And they are also drinking ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Ritual's lineup is meant to help consumers replicate popular ...